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problem
Customer churn is a huge problem for network companies due to higly competeive and price sensitive market. Verizon users often subscribe to multiple services but struggle to get a overview due to multiple touchpoints and lack of service optimization.
solution
The redesigned MyVerizon app is a one stop solution which offers a wide range of custom features to users such as , Family Hub, Live location & saftey, AI plan recommendations, Bill transparency, Usage dashboard, Smart notifications, Plan comparisons & bundling options. This allows users to idetify the optimal network plan and encourages users within family stick to verizon by creating a ecosystem of stiched services and custom controls.
Verizon already has the assets 5G, Fios, Frontier acquisition, 4.5M converged customers but its app is widely regarded as the weak link. Reddit and App Store reviews repeatedly call the current My Verizon app "the worst app I've ever used," citing slow loads, broken biometrics, opaque billing, and the inability to merge Fios and Wireless accounts even after multiple attempts over years.
Rebuild My Verizon as a single, fast, transparent, AI-assisted "operating system for your household connectivity" that:
Dissolves the Fios/Wireless silo into one bill, one usage view, one upgrade flow.
Recommends, bundles, and lets users build their own plan with savings shown in real dollars, not marketing copy.
Lets households govern their digital life — kids, devices, downtime, location.
Replaces tier-1 support for ~70% of contacts via a goal-oriented AI assistant.
Earns trust through plain-language billing, predictive overage warnings, and visible competitor comparisons.
year
2025
timeframe
6 months
tools
Figma, Claude, Notion
category
UI/UX
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see also
