SAIKIRAN MAGULURI
GoRide
Qualitative User Research, User journeys, Service Design Blue Prints,Personas, Market Reserach,
Information Architeture, Product Strategy, Feature mapping, Figma Designs, Front end development with AI
Year
2026
Timeline
6 Months
Tools
Figma, Claude,
Cursor
Project Overview
This non-profit initiative was born from my passion for cycling and community building, with the goal of solving real challenges cyclists face in discovering events, joining rides, tracking performance, and connecting with others. Starting in January 2026, I leveraged AI tools to rapidly transform this idea into a functional product while applying my expertise in product thinking, systems design, and UX. The project also pushed me beyond my comfort zone into front-end development and end-to-end product building, making it an incredibly rewarding learning experience.
Methodology
AI driven research to understand the scope for adoption of a social app exclusive for Cyclists
Conducted a thorough Qualitative research with a diverse set of Cyclists and Organisers
Proto Personas depicting the Goals, Needs, Pain points from a Rider and Organiser standpoints
Market research on products in fitness domain, mainly for cycling and their offerings
List down the Painpoints and Brainstorimg possible solutions, How might we sessions
User Journey diagrams to understand the ride lifecyle and scope of a exclusive app, where does it fit ?
Existing workflow of small and mid scale Ride organisers and create a scope for the app
Technical feasibility discussions with AI and developer friends
Detailed service design blueprints for the envisioned product experience
Scoping the features for MVP1 &2 based on Need vs Effort involved
Figma Designs followed by rapid functional prototyping using AI for user feedback and iteration
Proto Personas - Organiser / Casul Rider / Pro Rider
Proto - Personas are early, assumption -based versions of a reserach-backed persona. they were created from existing knowledge
rather than direct user reserach
Rakesh, Kavuri
38 Y | MALE | SELF EMPLOYED
(SMALL BUSINESS)| HYDERABAD
"Organizing cycling events is my
side hustle, it helps me generate
extra revenue during weekends
and also keeps me active"
Rakesh is a small business owner and a well-known face in Hyderabad's cycling community. He started cycling over 10 years ago as a hobby and gradually built strong connections across multiple cycling groups in the city. While he rarely rides today, he has shifted his focus to organizing and managing cycling events for enthusiasts of all skill levels.
Most of his events are coordinated through WhatsApp groups, where he promotes rides, manages registrations, and communicates with participants. He typically charges ₹500 per rider and attracts around 20 participants per event. To ensure a smooth experience, he provides hydration support and brings along a trusted mechanic who can assist riders with on-road bicycle issues.
For longer rides, Rakesh uses a support vehicle equipped with a bike rack, allowing him to transport equipment and assist cyclists in case of emergencies or mechanical failures. Known for his friendly personality and extensive network within Hyderabad's cycling circles, he has earned a reputation as a reliable organizer who brings cyclists together and creates enjoyable community experiences.
Monetize events effectively
Attract Serious Riders willing to Pay
Scale event operation effectively
Reach new people coming into cycling
get Sponsorships from brands for his rides
Create premium experinces and charge more
Build sustainable event business
New Crew when needed, brand positioning
streamline payments, new ride routes
Create visibility on Social channels about his rides
Collaborations with Shops, Clubs, Content creators
Hi Quality photos and videos of his rides, drone shots
Reviews from riders and recomendations
Build more trust within community
Baground
Goals
Needs
Rakesh Makes around 50K from his small business, Cycling adds 30K monthly if he organises 3-4 rides
Rakesh pays 2k for mechanic for each trip, Rakesh collects money via UPI and tracks them on google sheets
Rakesh recently took a Car on EMI to carry more cycles, it is 15K, his wife is a teacher and has 2 school going kids
No Centralised payment colletion
RSVP Tracking is Difficult
No Visibility for people outside whatsapp
Managing Slow riders
legal issues when accidents happen
coordination at Start and end points
Brodcast msg during events
Crew Mgmt
User Retention
Painpoints
Key Details
Rakesh has 2 smart phones and is active on whatsapp, His photography skills are poor, has instagram account but struggles to get views on his posted content. He mainly posts cycling content on Social media. He prefers talking over Texting. He has a PC at home but hardly uses it. Watches TV mainly via OTT's in a Smart TV
Digital Habits
Ravi Kanth
45 Y | MALE | IT EMPLOYEE
WORKING IN MNC | BENGALURU
"After a busy week at work, joining
group rides on weekend make me
feel alive,"
Ravikanth is a 45-year-old Team Lead at a large MNC in Bengaluru. His demanding job keeps him at a desk for 8–10 hours a day, and over the years he has gradually gained weight due to a sedentary lifestyle. Although he made several attempts to improve his fitness through gym memberships, he struggled to stay motivated and eventually stopped going regularly.
A year ago, he bought a road bike worth ₹1 lakh after discovering a cycling club near his gated community. He enjoys riding and has completed a few solo rides of 30–40 km, along with occasional group rides organized by his local bike shop. However, he has not yet established a regular cycling routine.
Married with a child in the 6th standard, Ravikanth is looking for a fun and sustainable way to improve his fitness. He is friendly and outgoing but can be shy when meeting new people.
His primary goal is to make cycling a regular habit, improve his fitness, and become part of a welcoming local cycling community. He dreams of completing a 100 km ride someday, but lacks confidence in his current fitness level and is looking for guidance, motivation, and riding companions who can help him progress toward that milestone
Improve his cardiovascular fitness
Ride Longer and finish 100km ride comfortably
Find mid level and beginner friendly rides
Make new meaningful connections
Ride regularly
Explore scenic routes
Keep family informed about his saftey
Find Group rides and events near to his house
Professional ride organising
Regular events to keep him motivated
Safe cycling routes, not too challenging
Know about the event details and rules clearly
Understand the vibe of the group he is joining
Find motivation to wakeup early and join the ride
Baground
Goals
Needs
Ravi Kanth is interested in joining well organized Cycling events, dosent mind paying for the services. His wife is a little worried when he goes out for solo rides early morning. He spent 30k on accesories and gear on top of 1 Lakh road bike. Cycling helps him detach from work and make new connections, he finds solo rides boring and mentally exhausting
Too many whatsapp msgs, no rides this weekend
consistency in activities
Group rides near me dont have hydration, mech support
Find riders with similar fitness level
Unaware about recent cyclothon which happend nearby
Start point too far at times
Wife is worried
Painpoints
Key Details
Records his activities on Strava, new to instagram. Has GPS enabled smartwatch gifted by his wife. Shares a picture of his activity on whatsapp group after the ride. Late to respond to messages. Decent photography skill. Screen time of 2-3 hrs per day.
Digital Habits
Shashank
23 Y | MALE | SOFTWARE
ENGINEER | PUNE
"Cycling is more than just a hobby,
it is my identity "
Shashank is a 23-year-old software engineer based in Pune. As a child, he was passionate about sports, particularly skating and swimming, and even competed at the junior national level in skating. However, academic priorities led him to pursue engineering, and he now works at a consulting firm after securing a job through campus placements.
Determined to keep sports in his life, Shashank has been cycling consistently for the past two years and has quickly become one of the fastest riders in his local groups. He recently secured second place in an amateur race within his age category. He currently rides an ₹80,000 road bike and believes a carbon bike and new wheelset could help him unlock even better performance, though budget constraints have delayed the upgrade.
Highly social and outgoing, Shashank enjoys meeting new people through cycling events and sharing his journey online. With around 4,000 followers on social media, he regularly posts cycling content and sees the sport as more than fitness—it is a way to express his competitive spirit, build his personal brand, and pursue the athletic ambitions he once put aside.
become the best version of myself
Beat the best riders in the city
Compete professionally
Upgrade to Carbon fiber bike
Gain Recognition
Prove my capabilities
Get sponsorships and prize money
Regular serious cycling events/Races
Gain following on Social media for endorsements
Best cutting edge equipment and gear
support and mentorship from professionals
Support during rides for hydration
Good company of capable riders of his standard
motivation to continue chasing his dreams
Baground
Goals
Needs
Goal driven and competetive. He likes to track his performance and progress. Likes to share his accomplishments on his social channels. Shashank spends most of his savings to by new gear, subscriptions and gadgets although he has Financial constraints.
Compare myself with the best in my city
Expensive upgrades
Difficulty in Finding competitive across the country
Limited visibility of achievements
most of the group rides near me are too slow, this is boring
Performance tracking
Painpoints
Key Details
active instagram user with with 4K followers, almost posts daily, 3-4hrs avg screentime, Has a GPS entry level smart watch with decent accuracy, Good at making routine rides look great on instagram reels. Follows cycling content creators around the world and stays updated. Tech savvy and likes trying new gadgets. Premium Strava Subscription
Digital Habits
Redefined Problem statement
"Cyclists lack a centralized platform to discover and participate in rides, races, and cycling events. Communities rely heavily on fragmented WhatsApp groups, where important event information, updates, and shared content often get lost in noisy conversations. At the same time, organizers struggle with manual processes for managing registrations, RSVPs, payments, communication, and rider safety, making it difficult to efficiently run and scale cycling events. As a result, both cyclists and organizers face significant barriers to engagement, coordination, and community growth."
Market Research
INTVL
Ride With GPS
Book My Show
Strava
Goals Fit
User Jouneys
Paid Rides/ Events
Fun/Casual Rides
Service Blueprint
Feature Grooming
Clearly defining the features based on technical feasibility and priority, laid out a path to build the targeted experience in 2 stages MVP1 & 2
Design Phase
Design phase was accelerated by using AI tools -Figma make, Claude code with Figma MCP for rapid Prototyping, Cursor to build a functional
prototype and launched the app in Test flight for internal testing with 20 users and gathered realtime feedback on the envisoned product
